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So, I was all settled down for a night of beer drinking and bad Netflix with my fiancee, when I realized that I hadn’t written a blog post (something I’d promised myself I would do every week, at least, from now on). Thus, here I am . . . writing a blog post on a Saturday night. Lucky me. Lucky you. Lucky all of us, right?

First, you must realize that this week has been crazy for my brother and I.


Well, we sort of agreed to get a table at a craft fair in our neighborhood. Normally, this would not be that big of a deal. We have books on hand all the time, and we’re ready to do that kind of thing at a moment’s notice.

But, this occurence is different. You see, my brother and I had not meant to do any in person table working events until this coming fall, when my book The New Orleans Zombie Riot of 1866 would be out in print. The original plan on that book was to release it as an ebook and use the proceeds from sales to fund a lovely illustrated edition we could have at the Weird West Fest in Giddings, Texas.

And, then, well, I sort of, you know, kind of agreed to this.

Unfortunately, we hadn’t even REALLY started the book. We had sort of. Which I’ll explain later.

So, we’ve had a book to complete.

For those of you that don’t know, I’m the author of NOZOR (that’s what all the files on my computer call it, at least). I’m also the publisher. Conflict of interest? Not so much. I wrote the original story as a fill in for the first PULP!, and my then my now-fiancee and brother both told me I’d done something stupid by (SPOILER ALERT!) killing Jacob Smith, the main character, off.


After finally listening to their advice, I went back and imagined Jacob’s past and started writing short stories for him under my own name. We published a few, then I wrote a novella, and Chris really loved them, so we moved forward and started producing the book.

Where does the lack of conflict come in?

Chris has, in the past, quite gleefully shot my work down. Quite. Gleefully.

He loves crushing my dreams and ambitions. My favorite phrase from him is still, “It’s shit. Start over.”

Like I said, no conflict.

But, let’s get back to this week. Or, rather, the process that has finally come to an end this week. And, to do that, we have to go back about a year.

When I first finished NOZOR, I wanted to make it as just an ebook, right? But, I hate reading closely (analyzing, thinking about, rethinking, etc.) in electronic format. I also hate proofing electronically. I miss too many small things. So, being the layout engineer that I am, I laid out a proof edition. Here’s an image of the cover, if you’re interested:

Read the whole thing.

Read the whole back cover (on the left).

I distributed it to a few beta-readers, got my feedback, did my proofing, etc., before settling on a final version of the book for the Kindle edition.

This took a while, mainly because I totally locked up on a confidence issue of whether or not the book was good enough for me to even continue. For about a week, towards the end, I considered scrapping all three short stories AND the novella (72,000 words). Total crisis of faith. I refused to edit it, even though i was getting good reviews back.

Yeah, I got past that, thank whatever, with the help of two friends (artists) who told me: You’ll never get past this. You are your worst critic. That story is you, and your world. So you have to put it out. Tough. Titties.

We ended up with a finalized book, with a finalized book cover. How we came about that, though, is a funny story. We submitted it to a buddy, who had an idea, asked for our ideas, we coalesced our ideas. And nothing happened.

So I came up with my own idea, and the way to make it happen. I wanted a revolver and a sword, with some accouterments of the era, a good camera, and everything to look very tin-type-ish.

We went to work.

I asked my friend Richard, sort of jokingly, “Hey. You wouldn’t happen to have a working Civil War-era revolver, would you?”

“I actually have two.”

“Really? Cause I’m not joking.”

“Neither am I. Do you want to fire them or something? Because I need to clean them first.”

“Wow. Just wow.”

So, we had two revolvers, even though we only used one. I borrowed a sword from my buddy Justin, and Chris expanded and slightly altered an authentic New Orleans map for us so I could print it. Then we set to work on staging a photo-shoot for our cover, which is displayed below in its full glory:

N.O. Zombie Riot Cover final

We got that and moved forward after a very relationship-shaking week. Seriously, it was bad. Don’t ask, but there were people crying over what happened. At the end of the day, though, everything was fine and the book was released on time.

Then, my friend Catherine invited us to do this fair.

Now things have gotten interesting.

True, we already had a sort-of-book. But we didn’t have a salable book. We just had something you could proof comfortably.

We decided to make the book on Sunday, February 16th, 2014.

On Monday, February 17th, 2014, I met with my intern. We discussed our plans and, realizing our schedules wouldn’t coincide with when she would be working with us, decided I would have to rebuild the book on my own.

On Tuesday, 2/18/14, I went back in, maneuvered everything to a more pleasing setup. I Inserted front copy, back copy, etc. I submitted it to Chris.

On Wednesday, 2/19/14, Chris let me know he didn’t like it. I changed the way we broke stories and sections, re-proofed multiple times (multiple times). There were issues with some copy. I reworked them and resubmited.

On Thursday, 2/20/14, I went to a belated Valentine’s Dinner with my fiancee. Afghani food. If you haven’t tried Nora’s in Dallas, you’re missing out. We also went and watched Monuments Men, which was bad ass. I highly recommend it. I came home and fixed some issues, recompiled everything, etc.

On Friday, 2/21/14, I awoke early and built the back copy. That took about five hours. Re-tweaked the text all to hell. “Is this unique?” “Has someone written this before?” “Is this cliche?” “Is this is the most descriptive word possible?”

My fiancee gave me an “AH-FUCKING-HA!” moment, when she explained “You lost me. I don’t even care or know what this is about.” while reading my back cover.

I reiterate: Total Aha! moment.

Rebuilt. Resubmitted. Chris built everything around it, cleaning it up and perfecting. He finishing about 2:45 AM on Saturday morning:

NOZOR 1866 - Full Jacket

We submitted it Saturday morning at 10:30 or so. We have our fingers crossed that everything comes out alright. Honestly, if it doesn’t, we’re stuck with some crap books.

All told, though, it cost us about thirty-five hours of our lives for this round of revisions and updates. That’s not much, when you think about it, but it’s still a work’s week for one person. And when you want to be doing something else with that time (like writing, drinking, screwing, looking at art, reading), those thirty-five hours are incredibly precious and wonderful. Thirty-five hours cost is like four or five car payments.

I had someone ask me how much it costs to layout a book. I replied, “Nothing. I do it myself. Someone else doing it, though? A grand, maybe? Maybe. I dunno.”

Yup. Late blog this week.

Taking a break from Dieselpunk work-blogging. I more or less finished the copy for the cover, but figured I’d go into this topic while it was fresh.

Read an article over the weekend about the “rave reviews for hire industry.” It’s available over at Continue Reading…

Well, folks, taking a break from talking about Dieselpunk today to put a simple blurb about our newest PULP! anthology going Select on Amazon Kindle devices. Continue Reading…

The Glorieta Pass

March 16, 2012 — 6 Comments

Chris and I are super proud of this book. It was a title previously published waaaaay back in 2004 as an ebook. Can you imagine an ebook published eight years ago? Wild.

The Glorieta Pass is a full length novel starring the character Dan Wilder.

Dan Wilder's one bad mother-

Well, Chris and I are incredibly enthused over Glorieta because of three things:

  1. We LOVED the story. I love old crime-noir stuff, and The Glorieta Pass totally fits the bill.
  2. It’s Twit Publishing’s first novel.
  3. We took a lot of care with the PRINT book. Long form ebooks are fine and dandy, but they’re mainly utilitarian. Text flowing after text flowing after text. There’s no style to it. It’s sooooooo…. texty. We let ourselves go wild with the print book because, well, we handle a book fromstart to finish. We don’t outsource much of anything (on this one we outsourced photography and editing for our super cheesy 70’s crime pulp style cover).

Here’s the snyopsis:

Dan Wilder is a professional criminal with no past, no ties, and no responsibilities.

When Wilder shows up a day late for a knock-over job on an underground gambling parlor, he decides to spend his time in the arms of the lovely Glorieta Duncan. But she is a kept woman and her keepers are the most men in Thomaston. Before long, worse gets worst, and someone pins the murder of a cop on Wilder. Now he’s gotta stay one step ahead of Johnny Law while he looks for revenge.

He may be thief and a stick-up artist, but Dan Wilder’s no cop killer.

The Glorieta Pass for kindle and on Smashwords. Print edition here.


February 5, 2012 — 3 Comments

PULP! Winter/Spring 12 will be out in just a few days.

This will be, believe it or not, our FOURTH anthology/publication. It’s 12 stories, just like the first two. I’ll be posting short little synopses of each story in the near future, along with links to our newest title.

Meanwhile, I’m also revamping our first three ebook releases of PULP!. There are a few things I’ve noticed as far as user-interface that I’m integrating, like more links for navigation for the reader, and links outside the book directly to our authors.

I mean, if you’re using a web-enabled device, why would you want a blurb about an author when you can just get their website?

Chris and I have to  keep holding back the urge to do pre-marketing on these things, even though we know it doesn’t work the same way anymore. I mean, even three years ago, you could do a “coming soon!” kind of thing, and expect people to  come back and look. But now, well, you deal with Twitter and Facebook competing for other people’s times.

For me, announce it after it’s done and see where it goes. The models of how people think, interact with the world, and buy are all changing so quickly. If you want to figure it out, you need to pick and direction and run without fear or apprehension.

If you stumble, you stumble.


Speaking of social networking, I’ve deleted my personal FB account. Our company page is still there, of  course. I think that entrepreneurs are going to be identified increasingly in the future with their companies and their projects. There just won’t be that segmentation anymore. It’s like an author and their works. No one associates an author with their publishing company, they associate it with their stories.

And then, increasingly, I just don’t have the time. When I’m on my computer and working, I need to be working, not playing on some time suck.

Experiment #2

January 19, 2012 — Leave a comment

Twit Publishing is going to go against the grain on this one:

We’re going to do the unthinkable.

We’re going to . . . make our ebooks only available through the Amazon Kindle for the 90 days Select period. Mainly just to see how it goes.

Why, you may ask?

I’m glad you asked, I may say.

1. It’s a huge market. With the number of kindles out there, you get a lot of eyes. We’ve always been there, but Prime gives you a little more leverage for making your own freebies. Now, whether or not there is going to be just an expanded class of people that ONLY download books for free… well, people are like that, aren’t they? There’s always going to be the groupon-style addicts who, rather than supporting something with their money, struggle to find the next free item.

2. Quite frankly, I had issues with and how they cataloged our three PULP! books. I mentioned them on the facebook page, about how they essentially group them as different editions of each other, rather than as three distinct books. So, I am considering going to them after the 90 days are up. In fact, I likely will.

3. I’m retooling our PULP! books, and rather than submit them multiple places, I’m going to do a test case on Amazon. Inputting more links and metadata information to the books, like links to the author websites, blogs and twitter accounts.

4. It’s only 90 days. I look at it like any distribution agreement you’d have to enter into with a brick and mortar wholesaler. Importantly, though, we still are able to sell our print books through any retailer, online or off.

Overall, I want a readership to connect more fully with our authors, so the authors can become more recognizable in the long term. It’s mutually beneficial for all parties involved. They’re able to build more of a readership that they can take and hold onto. Quite frankly, it’s up to them on whether or not they want to keep the readers with us, or move on. It’s their decision, and the readers are part of their payment. If Twit Publishing can accomplish this goal by leveraging more free giveaways, then we will.